Sia
Insight conducts research and consulting projects that produce the
consumer insight needed to manage the product correctly and take the
right strategic and tactical steps.
Motivational Segmentation
Motivational Segmentation:
Based on the 8 main psychological needs underlying behaviors,
discovering with what motivations a category / product or brand is
consumed
360
360: To create a new brand or re-determine the route of the existing brand
360 Clinic
360 Clinic: For instant and qualitative and quantitative testing of new / existing product routes, for fast and safe decision making
Consept Test
Consept Test: Testing a product or benefit while in the idea stage
Taste, Odor, Packaging Test
Taste, Odor, Packaging Test: To understand the effect of taste, odor and packaging of a product on its target audience
Pricing
Pricing:
For determining optimal pricing strategy for product (s), according to
market conditions and competitive actions and resistance points
Prioritization (Maxdiff)
Prioritization (Maxdiff): To determine the real priority ranking of the consumer with trade off techniques in determining product characteristics
Sia Insight serves to 310 brands
Sia offers new approaches to increase your competitivity
Request Presentation File
You can fill out the form below to get the subtitles of all topics.
